Sunday, November 28, 2010

Whats Your Name?


You see everywhere around the country the different names of stadiums used for professional and college athletics like Sun Life Stadium in Miami, Florida or Gillette Stadium here in New England. Everywhere you turn the names of stadiums have turned into a company's ideal marketing tactic as well as another way to gain more income. You can see a company like American Airlines, whose industry is struggling, gain a lot more income through having the name on the two arenas. Naming rights have been faught over and bid for for many years. You can see a couple stadiums with the same company as the name of the stadium like the Miami Heat's arena the American Airlines Arena, and the Dallas Mavericks arena the American Airlines Center. The naming of a stadium doesnt have any effect on the play on the field but it is another way for the company's like American Airlines to get their name out there in a different way. Millions of Dollars are spent every year to get the naming rights for a stadium. This medium is just another ay to get the company's name on all the programs and everything inside the stadium so they know whenever a game or event is being played their name will be on the ticket or whatever. Some stadiums are more well known than others which also gives the name on the staium more publicity. When you have a better team and bigger games played there, the more and more people will hear the name. The name of the stadium or arena is just a large, expensive, but good type of marketing used today.

Sunday, November 14, 2010

Virtual or Reality?

We talked in class about whether or not video games promote violence for young children. It was said that these violent games such as Call of Duty and other shooting games could have an effect on how young minds think about shooting and killing. What adults and people from different generations that didnt grow up playing xbox or play station dont realize is that these video games are just that; games. These games were meant for entertainment, not promote violence among our youth. People play and buy games because it keeps them entertained and is fun for them. I am not going to go out and buy a game that does not interest me. After I saw the video of the military officer claiming that because they use video games to help train their soldiers for war, and to kill that it is what everyone uses it for. The military already has to be in a mindset that they need to sharpen their reaction time as well as get used to different situations that cannot be replecated in real life so they use video games or virtual reality. When I play games such as Call of Duty it is because i want to move up n levels, try and beat my friend, or just plain have fun. I dont believe these types of games rubs off on kids and their violent behavior. Yes, I'm sure kids in the back yard can take what they see and make fun games out of it but thats with water guns and other toys. As long as they are not equiped with real guns, like the military is, i can see no way that these video games promote violent acts. The articles we read disproves the military officers theory and does not connect virtual reality for young children with violence.

Sunday, November 7, 2010

Beamer Benz or Bentley?

In todays society alot has to do with the kind of car you drive. It gives off a message of your social status as well as about how much income you recieve. The type of car you drive is an adults way to show off what they can afford. People tend to generalize about the type of person you are by the kind of car you drive. For instance if a woman is driving a mini-van it is thought that she has young kids and is termed the "soccer mom". Or you have the people who drive around in Mercedes' or Lexus' and it is assumed that they are very wealthy since they can afford this luxury. The type of car you have is definitely a meidum because like a soccer jersey, or the kind of baseball hat you wear, it is a way for a person to express themselves. People dont buy cars just for the use, even though that is one of the main reasons, they also buy it for the look they are trying to achieve. The type of car you buy brings along many stereotypes and other generalizations about you as a person, so it takes alot of thinking about which car you want to buy. There is definitely a difference in a person who drives a mercedes than the one who drives a volvo. It is just the type of people they are and like any other thing it is a way to show who you are. Show your personality, and your preferances.