Whats Your Name?

You see everywhere around the country the different names of stadiums used for professional and college athletics like Sun Life Stadium in Miami, Florida or Gillette Stadium here in New England. Everywhere you turn the names of stadiums have turned into a company's ideal marketing tactic as well as another way to gain more income. You can see a company like American Airlines, whose industry is struggling, gain a lot more income through having the name on the two arenas. Naming rights have been faught over and bid for for many years. You can see a couple stadiums with the same company as the name of the stadium like the Miami Heat's arena the American Airlines Arena, and the Dallas Mavericks arena the American Airlines Center. The naming of a stadium doesnt have any effect on the play on the field but it is another way for the company's like American Airlines to get their name out there in a different way. Millions of Dollars are spent every year to get the naming rights for a stadium. This medium is just another ay to get the company's name on all the programs and everything inside the stadium so they know whenever a game or event is being played their name will be on the ticket or whatever. Some stadiums are more well known than others which also gives the name on the staium more publicity. When you have a better team and bigger games played there, the more and more people will hear the name. The name of the stadium or arena is just a large, expensive, but good type of marketing used today.